Our ingredient glossary is designed to provide a clearer understanding of the terms, materials, and claims that consumers may see on product labels. We believe that access to accurate and easy-to-understand information helps people make thoughtful choices about the products they bring into their homes. Transparency is an important part of our approach, and we aim to explain our standards, ingredient selections, and formulation practices in a way that supports informed decision-making.
When discussing alcohol in personal care products, it is important to understand that different types of alcohol can serve very different purposes. Certain alcohols, such as ethanol and isopropyl alcohol, are commonly used for their cleansing and antimicrobial properties in products like sanitizers. However, frequent exposure to these types of alcohol may contribute to dryness for some individuals. Other alcohol-based ingredients, including fatty alcohols such as cetyl alcohol and stearyl alcohol, have different characteristics. These ingredients are often used to improve texture, support formula stability, and provide conditioning benefits that help skin feel smoother and more comfortable.
Our approach to clean product development focuses on carefully selecting ingredients and evaluating formulas through detailed review processes. Terms such as Clean, Honest Clean, and Clean Conscious reflect our commitment to creating products made with thoughtful ingredient choices. Each ingredient is assessed based on available scientific information, safety considerations, and its intended purpose within a formula. We recognize that product development involves complex processes, and while trace amounts of unintended substances may occasionally occur, we continue to prioritize responsible sourcing, careful evaluation, and high standards for quality and performance.
Product safety evaluations involve expert review and scientific analysis. Qualified professionals, including toxicologists, examine ingredient profiles, usage conditions, exposure levels, and overall formula safety. These assessments help ensure that products are developed with consideration for both consumers and the environment. We also work with independent organizations and use established scientific methods to support responsible product decisions. Beyond formulas, we continue exploring improvements in packaging design, including the use of recycled materials and more environmentally conscious solutions.
Naturally sourced ingredients can provide important benefits in personal care formulations. Colloidal oatmeal is one example of an ingredient commonly recognized for its soothing and moisturizing properties. It works as an emollient that helps support the skin barrier, reduce feelings of dryness, and provide comfort for skin that may be sensitive or irritated. Ingredients like this are selected because of their ability to contribute meaningful benefits while maintaining gentle product characteristics.
Animal welfare is also an important consideration in our product standards. We are committed to cruelty-free practices and do not conduct animal testing as part of product development or manufacturing. We also do not allow partners or suppliers to perform animal testing on our behalf. This reflects our belief that effective, safe, and high-performing products can be created while respecting animal welfare.
Environmental responsibility is another key part of ingredient selection. We avoid the intentional use of microplastics in products that are identified as microplastic-free. Microplastics are generally understood as very small synthetic polymer particles that do not easily break down and are not soluble in water. By excluding intentionally added microplastics, we aim to support more responsible product choices and reduce unnecessary environmental impact.
The terms natural and naturally derived describe different approaches to ingredient sourcing. Natural ingredients generally come directly from sources found in nature, including botanical, mineral, or other naturally occurring materials that require limited processing. Naturally derived ingredients begin with natural sources but may undergo controlled modifications to improve their stability, effectiveness, or performance while maintaining their connection to the original source.
Plant-based formulas focus on ingredients obtained primarily from plants. These ingredients may come from botanical extracts, plant oils, or other materials derived from plant sources. They are selected for their functional benefits and their ability to contribute to carefully designed formulas that support everyday personal care needs.
Some products may also include prebiotic ingredients that help support the skin’s natural ecosystem. Prebiotics provide nourishment for beneficial microorganisms that play a role in maintaining a balanced skin environment. Supporting this balance can help strengthen the skin’s protective barrier and promote overall skin health.
The term Toxicologist Audited represents a detailed safety review process conducted by qualified experts. This review considers ingredient information, potential concerns, expected levels of exposure, and the overall safety profile of the finished product. While no consumer product can be considered completely without risk, careful scientific evaluation helps provide greater confidence and understanding regarding product use.
Products described as vegan or free from animal-derived ingredients are formulated without materials sourced from animals. This includes ingredients such as honey, beeswax, collagen, lanolin, gelatin, and other animal-based substances. Clearly explaining these terms allows consumers to better understand product labels and select options that align with their personal preferences and values.
Providing accessible ingredient information is part of our ongoing commitment to transparency, responsibility, and consumer education. We encourage customers to learn more about the products they use and to make choices based on information they can trust. For additional questions or support, please contact us at [email protected] or call 1-800-574-7511.